疫情下，“搭船出海”的企业需要勇气，更需要实力。2020年11月27日，在广西南宁开幕的第十七届中国—东盟博览会上，首次参展的TATA木门与众多国内外的知名企业同台亮相，对海外招商的同时，正式进军海外市场。疫情下出海，TATA木门底气何在？
Covered by the dark cloud of COVID-19 pandemic, enterprises need resolution, manufacturing advantage and strong economic foundation to go abroad. On November 27, 2020, TATA debuted in the 17th China-ASEAN EXPO among many other well-known enterprises both at home and abroad in Nanning. While attracting foreign investors, TATA was officially launching its oversea market recruiting plan. So, where lies the courage for TATA to march oversea under the COVID-19 pandemic?
超10万平方米实体展、5000多个展位、“云上”参展企业1500多家、数以万计的“云洽谈”…… 第十七届中国—东盟博览会是中国商务部和东盟10国政府经贸主管部门及东盟秘书处共同主办、中国广西壮族自治区人民政府承办的国家级、国际经贸盛会，以展览为中心，开展多领域多层次的交流活动，搭建了中国与东盟交流合作的平台。本届中国—东盟博览会以共建“一带一路”，共兴数字经济为主题，27日开幕当天共组织签订国际、国内投资合作项目86个，总投资额2638.7亿元。选择在这个平台出海，TATA木门需要的不仅是勇气，更是实力。
Over 5,000 stands and showrooms which account for more than 100 million square meters, 1,500 plus cloud-exhibition companies, and hundreds of thousands of cloud conferencing composed the 17th CAEXPO jointly held by the Ministry of Commerce of the People’s Republic of China(MOFCOM), the trade and commercial departments of the 10 ASEAN countries and the ASEAN Secretariat. The CAEXPO, undertaken by the government of Guangxi Zhuang Autonomous Region, was an international trade and commercial event of national level. It provided a great platform for China and ASEAN to conduct more frequent exchange at multi-levels and in various areas through exhibition. With joint establishment of Belt and Road Initiative and development of digital economy as its theme, the CAEXPO had concluded 86 national and international investment and cooperation projects with total trading volume exceeding 263.86 billion yuan on November 27. That’s why it takes resolution, manufacturing advantage and strong economic foundation to ride on this platform.
疫情下出海，TATA木门的底气来源于多年积累的底蕴。TATA木门成立于1999年，截至目前拥有山东、河南、安徽、浙江等六大生产基地，无论在生产产能、产品设计、产品品质，还是售后服务、消费口碑上，都具有明显优势。刚刚过去的2020年“双十一”，TATA木门以10.23亿元的成交额再次刷新纪录，成功跻身天猫10亿元俱乐部。凭借着时尚简约的产品设计和完善的服务，TATA木门获得了“中国木门十大品牌”、“中国家居产业百强品牌”等称号，并于2019年4月20日被黑龙江省哈尔滨市授予“驰名商标”。
TATA’s confidence lies in its solid foundation. Founded in 1999, TATA has become mega-company in the wooden door industry with six major production bases in Shandong, Henan, Anhui, Zhejiang, Jilin and Jiangsu. The mega-company is in the first rank in production capacity, design, quality, after-sale service and customers’ reputation. During the Double Eleven Shopping Festival of 2020, TATA’s trading volume reached a record high of over 1.023 billion yuan, making it one of the Billion Club. With its simple yet fashionable design and considerate service, TATA has won the honor of “China’s Top Ten Wooden Door Brands”, “China’s Top 100 Home Furnishing Industry Brands” and “China’s Home Furnishing Industry Leading Brands”. On April 20, 2019, TATA was granted the tittle of “Famous Trademark” by Harbin Municipality.
2020年疫情之下，TATA木门推出千名合伙人招募计划，以开放、包容、不拘一格的姿态寻找价值观一致的优秀合作伙伴，推出多元化的加盟形式。TATA木门还出台多项“扶上马，送一程”扶持政策，以最好的位置、最好的营销支持和最贴心的服务，以可复制的盈利模式赋能终端。
The COVID-19 pandemic in 2020 has shown us that it is essential to choose a reliable partner, and that’s why more and more people decided to join TATA. With drastic increase of franchisees, TATA launched the “One-thousand-partner Recruiting Plan”promptly to seek outstanding partners of the same value in an open, inclusive and flexible way. Rather, TATA introduces diversified forms of franchising and multiple supporting policies to give franchisees a leg-up to enable and empower them in a replicable and profitable way by providing best store-location, favorable policies and considerate service.
疫情下出海，TATA木门的底气还在于海外市场的口碑积累。从2007年开始，TATA木门相继与德国奔驰汽车厂、“印度新德里Day＆night ”公司开展战略合作，开展“马来西亚工会公租房”、“伊拉克海外代表”等海外项目，并在2017年签约国际乒联，拿下连续四年的世乒赛官方赞助权。此外，TATA木门还开启了澳大利亚、欧洲及北美3个市场的商标注册、专利申请等工作，为落地国际市场做足准备。
The courage also lies in its hard-won reputation of oversea market. In 2007, TATA had cooperated with well-known automobile company Mercedes-Benzes of Germany; then, TATA turned to seek strategic cooperation with Day&Night, a company in New Delhi of India, then followed by becoming the wooden door supplier for public rental housing of Malaysia Labor Union. TATA also engaged in projects such as “Iraq Foreign Proxy” and became the officially-designated sponsor for World Table Tennis Championships for four successive years. Beside, TATA has started to apply for trademark and patent in Australia, Europe and North America to prepare for the landing on foreign market.
2020年受大环境影响，对家居行业来说是一次“大浪淘沙”，对敢于创新、实践的人及企业也带来了新的契机。“在招商上，TATA木门多年以来一直秉持‘近者悦，远者来’的态度，只有每一个加盟者更好，才会有越来越多的人加入。”TATA木门副总经理张岩向北京商报记者表示，随着此次TATA木门海外市场招募计划的全面开启，TATA木门将面向国外代理公司及个人、国外采购商或国内贸易合作商、国际业务工程及装饰公司，提供多方位专业的帮扶政策，“期待更多志同道合的人加入TATA大家庭，让我们秉持专注、专业、专一的态度‘做更好的门给更多的人用’”。
The year 2020 is the one that sweeps away many unqualified companies in the market, and also the one that brings about huge opportunities for people and enterprises who dare to innovate and do practice. TATA has always stuck to the principle of “satisfying the closes so as to attract people from afar”, as we believe that more people will come only when each partner grows better. Zhangyan, vice president of TATA, has told the reporter from Beijing Business Today that with the launch of the TATA Foreign Recruitment Initiative 2020, TATA would provide multi-dimentional supporting policies for its partners, including foreign proxy company and individual, foreign purchasing agent and domestic trade and commercial partner, and project contractor and decoration company. In this way, we wish more people with the same goal and value can join us. With the spirit of dedication, profession and perseverance, we will make better doors, and serve more people.
联系方式：
招商中心：18600441918 李先生
海外事业部：17769062279张先生
Investment Promotion Center 18600441918 MR.Li
Overseas Business Department17769062279 John